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Friday, January 3, 2014

Going Mental: Architecture Professor Researches Everyday Travel and the Cognitive Map

University of Virginia
“Do you have a special way of getting to work or to a favorite restaurant? If so, then your cognitive map is doing its job. These routes are mental maps stored in the brain, and new research shows that what people store in their cognitive map often depends on their mode of travel.

Andrew Mondschein, who joined the faculty of the University of Virginia School of Architecture in September as an assistant professor in the Department of Urban and Environmental Planning, led a team that found “cognitively active” travelers, those driving a car or walking, have more accurate mental maps than “cognitively passive” travelers, such as car or bus passengers. The findings were published in the latest issue of ACCESS, which reports on research funded by the University of California Transportation Center.

In his article, ‘Going Mental: Everyday Travel and the Cognitive Map,’ Mondschein and his team show that cognitively active people have a greater awareness of where things like shopping centers, parks and potential employers are located in their cities and towns.”
~Writes Robert Hull of UVA Today


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